Magento is a modern e-commerce platform, which allows to create functional and fully personalized online store. Thanks to the fact that its source code is released on open-source license, it has huge community and plenty of extensions (mostly free of charge), which enrich functionality of this product. Magento is constantly developed by the team of experienced Varien programmers.
What makes Magento to stand out from other platforms:
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Easy to adjust
Thanks to the perfect separation of presentation layer from content, modular structure and core based on Zend Framework, adjustment of this platform to individual requirements is easy and fast.
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Support and development
Huge community focused around this project together with its popularity results in massive number of available extensions and ongoing product improvement.
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Complex administration panel
It allows for management of practically each store’s functionality (also to define how pages are displayed).
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Multilingualism and multiple stores support
Magento supports multilingualism and possibility to manage many stores from the level of one administration panel.
Selected features:
- Extensive products features (e.g. cross sales, suggestive sales, related products, ability to create custom product features).
- Advanced client account area (e.g. orders history, wish list, newsletters sign up, custom products tags).
- Defining custom shipping rate table, based on weight, location or products quantity.
- Search engine optimization (ability to define custom URL addresses).
- Possibility to add a blog.
- Loyalty points and discount codes system.
- Integration with most popular shipping companies (e.g. UPS, USPS, DHL).
- Possibility to implement practically any payment gateway.
